Following on from the Mobile Entertaining and Advertising Summit that was held in New York in late March, the GSMA has announced the formation of a new group to address issues related to mobile advertising.
There will be a number of focus areas for this group, including
- standards for ad inventory, eg size and placement;
- establishment of “best practice” guidelines, especially to insure that subscribers are not overwhelmed by unwanted advertisements on arriving on their phones;
- a cross operator ad planning and purchasing system, to broaden the reach of available to an advertiser;
- defining the standards for measurement, so that there is a single set of metrics that can be applied across the industry.
More on this is reported in ClickZ News HERE.