Saturday, June 30, 2007
Friday, June 29, 2007
- High latency
- Browser wars
- Network operators trying to own the value chain, the same way ISP portals trying to own the value chain at one time
- Geeks going crazy about it and the rest of the world not knowing what its - look at the scepticism today from many quarters about whether mobile advertising can work
Thursday, June 28, 2007
The deal comes three weeks after Nielsen unveiled Nielsen Wireless, to assess and measure mobile content, reports AdWeek. Telephia says it serves over 100 clients in the United States, Canada and Europe. More details on how Nielsen plans to develop mobile measurement effort in the release here.
This acquisition has come in the wake of an increased need for concrete metrics for marketers. The ongoing melding of traditional and digital advertising campaigns has created an interest in investment risk with emerging platforms such as everything mobile. These metrics would help carriers and providers to effectively monetize inventory.
Advertisers are willing to experiment and make fairly reasonable commitments to mobile advertising. But you can’t have a vibrant market until there are metrics around it to help folks understand what success means.
The project is an initiative by State run Rosspirtprom, the company responsible for the sale of 60% of strong alcohol in the country and distributor of the top brands.
The sale of counterfeit vodka is a huge problem in Russia, not just because it hurts sales of the major brands, but because the counterfeit drinks are filled with cologne water, antifreeze liquids or pure alcohol and are responsiable for 40'000 deaths each year.
Tuesday, June 26, 2007
The story seems familiar to online video users: fans create a parody video using pirated studio content and post it on YouTube, and the studio’s lawyers quickly have it removed for violating copyright law. But this time the studio’s marketing team relented —and even paid the fans to repost their video.
Last August, a New York-based “comic-rock” group named Guyz Nite created an online video for their song “Die Hard,” a rather worshipful three-minute guide to 20th Century Fox’s action-movie franchise starring Bruce Willis and within days Fox’s legal department requested that the video be removed from YouTube.
But guess what in February, with a fourth “Die Hard” movie on the horizon, Fox’s marketing department contacted the band and offered to pay it to repost the video, using additional video clips to promote the new film, “Live Free or Die Hard,” which opens on Wednesday. The new version of the video has been viewed almost 90,000 times on YouTube; the reposted old version has been viewed almost 100,000 times.
Creating a viral video is something that’s incredibly difficult and if its really working well for the intellectual property owners, I cant see why they should not create a win win partnership with the content creators to take it to the next level.
He proceeded to crumple the 20 dollar note up. He then asked. “Who still wants it?” Still the hands were up in the air.
“Well,” he replied, “what if I do this?” He dropped it on the ground and started to grind it into the floor with his shoe. He picked it up, now crumpled and dirty. “Now, who still wants it?”
Still the hands went into the air.
You are Priceless - don’t ever forget it.
Monday, June 25, 2007
28-year-old David McMillan is an underemployed Hollywood writer, looking for a job as staff writer on a show. Tired of relying on the normal channels, this year he decided to take action and made a video pitch describing "the top ten reasons why you should hire me to write for your show" and then posted it on YouTube last week. The LA Times reports.
This is probably one of the best way to pitch yourself to your future employers after all its definitely more convincing than to email your resume. A short intro on video will provide great insights about yourself. I cant see any other better way to pitch yourself than to be recorded live infront on a video cam and publish it online.
This is definitely going to be the trend as more home computers can now handle streaming video; before, it was clunky and recruiters want to reach workers where they are, and younger job candidates like YouTube. The amateurish videos on YouTube carry an aura of authenticity appealing to a generation jaded by slick media.
This video clip below is great. How can you not get hired after this!! You are definitely qualified with unique talents. Good luck David.
Sunday, June 24, 2007
The smallest PC in the world 2.1 x 2.1 x 1.8, via Random Good Stuff
Saturday, June 23, 2007
This tour provides the longest look yet at iPhone’s capabilities and details how to use the phone for various tasks. It works through all of the applications including the recently announced YouTube support.
Click here to view the video online or download a copy in QuickTime format.
Although many players in the space are integrating across the value chain, there are four main elements:
Products and services.
Connection. Includes aggregators and wireless operators. Many players in the mobile space are focused on connection only. Many MASPs are partnered with these companies, and thus connection players don't need to be contacted directly (although, again, it depends on your needs).
- How many campaigns has your mobile company launched? With which companies and brands? The number of campaigns and the size of the brands a company's worked with helps you understand its level of expertise. A partner should provide you with a list of contact companies and brands it's worked with, along with references.
- What types of services are offered? Is the partner company a mobile agency, an aggregator, other? Can you provide Web-related development that brings a mobile program to life or help to guide this process? How does its services match to your specific needs? For example, will you look to the partner company to execute creative and strategic direction in addition to connectivity?
Friday, June 22, 2007
To be available in Europe the Google phone is pretty much an LG Chocolate with Google apps integrated.
Simlar to the LG Chocolate
Google search hot key
3 Google major applications, search, email and maps, incorporated into phone
2 megapixel camera
Tuesday, June 19, 2007
5. Hong Kong
12. St. Petersburg
15. New York City
17. Tel Aviv
Kaiser is Group Direct of Oglivy China Digital Strategy team and former Red Herring China Bureau Chief, his experience in journalism and marketing is guarantee of the quality of this new blog.
Its a must for all you readers out there.
Monday, June 18, 2007
Mack Collier over at The Viral Garden has updated his famous list of Marketing focused blogs to reflect Technorati rank vs. Alexa. The blogs are ranked by the number of sites that link back to them. Here's how it looks:
1 - Creating Passionate Users - 8,460
2 - Seth's Blog - 8,452
3 - Gaping Void - 3,728
4 - Logic + Emotion - 1,406
5 - Daily Fix - 947
6 - Converstations - 914
7 - Drew's Marketing Minute - 800
8 - The Viral Garden - 742
9 - Jaffe Juice - 736
10 - Church of the Customer - 710
11 - Diva Marketing - 706
12 - Duct Tape Marketing - 701
13 - Servant of Chaos - 671
14 - What's Next - 666
15 - Influential Interactive Marketing - 651
16 - Hee-Haw Marketing - 648
17 - Brand Autopsy - 618
18 - Community Guy - 571
19 - Flooring the Customer - 563
20 - CrapHammer - 560
21 - Customers Rock! - 547
22 - Shotgun Marketing - 534
23 - Coolzor - 532
24 - CK's Blog - 525
25 - Tell Ten Friends - 521
Interesting. What do you think of the list?
Sunday, June 17, 2007
This helps us think about those differences and makes us ask ourselves—"what would Charlie do"?
This is really an interesting insight about the future of the internet. How is it going to evolve? Who are the big players in 2050?
I don't see all of it happening as predicted but its a interesting video about the future. Is this the way it's going to go? What do you think?
Saturday, June 16, 2007
Tomi exposed some of the mobile myths and he went on to dispell some of the widely-held misunderstandings on it. Here are the summary.
- Mobile telecoms is larger than its 100 year older fixed landline telecoms business.
- The mobile telecoms traffic industry alone (excluding handset and network equipment sales) is worth about 650 Billion dollars annually making it larger also than the IT industry (or the advertising industry for that matter). If we add handsets and network equipment, the industry is nearing the Trillion Dollar annual level, which is the rough size of the global automobile industry for example.
- There were 2.7 billion mobile phone subscriptions at the end of last year - twice as many as fixed landline phones in the world; twice as many people have a mobile phone as have a credit card; almost twice as many as have a TV set; three times as many mobile phones in the world as all PCs in use, meaning all laptops, desktops and servers combined. For the most ubiquitous device, a mobile phone is the most widely spread technology on the planet.
- They sell almost 1 billion phones per year.
- the phone replacement cycle is down to 18 months compared with 42 months for personal computers.
- New growth in mobile is much in the BRIC countries (Brazil, Russia, India, China) and Africa is the next big market.
- European mobile phone penetration is at over 105% per capita (and still growing), leading countries like Taiwan, Hong Kong, Israel and Italy are at 125% per capita (and still growing). America has reached 80% penetration and is nowhere near saturation.
- The rapid replacement also means very volatile tastes by a fickle buying public.
Generation C (Community Generation) prefer mobile
- they love their Playstation Portables and iPods but the number one gadget for any kid is the mobile phone.
- 48% of UK teenagers admit to sending text messages while talking to another person
- 37% admit to avoiding contacts by their parents made to their phone ie the kids screen the calls and don't answer sometimes if the parent calls.
- More than half of Belgian teenagers have awoken at night to an incoming text message from friends; 20% regularly do.
- 39% of British under 14 year olds use their phone as a toy (in playing).
- But for all its addiction to the mobile phone, please don't assume Gen-C is exclusively on mobile, Generation Community is exceptionally aware of multiple overlapping networks and will optimize. Mobile may be most important, but mobile is not their only channel. On the other hand, the top 10% of British students send over 100 text messages every day; in South Korea already 30% of students average over 100 text messages daily.
- the most used data application on the planet, with more than 1.8 billion people using SMS text messaging
- twice as many active users as email users on the internet
- 99% of all mobile phones able to receive SMS text messages today
- reach more than 3 times larger audience via SMS than you can via email.
- the most addictive of any communication tools - as addictive in fact as cigarette smoking.
- SMS texting is worth over 80 Billion dollars worldwide and generates 90% profit.
- Brits send 6 SMS per person, South Koreans send 10, Singaporeans 12 and the Philippinos 15 SMS text messages on average every day.
Most advanced mobile
- The countries with most advanced mobile services are South Korea and Japan.
- highest sustained broadband speeds.
- lowest costs of broadband
- South Korea and Japan lead the rest of the world in the mobile internet experience.
- In South Korea half of all music sold is not only digital (like under 10% in the USA is on iTunes) but in South Korea 45% of all music is sold directly to musicphones.
- In Japan 54% of consumers willingly accept advertising to mobile phones, and the ads are so compelling that 44% of Japanese consumers actively click on ads.
- Japan is already reporting further that total amount of internet use is more frequent on mobile than on PCs; and that while sales of mobile continue to grow, Japan became the first industrialized country where PC sales turned into decline last year - as more and more Japanese consumers now migrate to the mobile internet.
- It is important to note, that both Japan and South Korea are not the most evolved mobile telecoms countries, as still today, their mobile phone penetration rates are below the industrialized world average.
Most evolved countries
- the leading markets for mobile phones changing society continue to the Nordic countries, Finland, Norway, Sweden and Denmark.
- Italy, Israel, Singapore, Taiwan, Hong Kong are also very advanced in how much society is changing due to mobile; with UK, Austria, Portugal, Netherlands very closely following those. For example, 54% of Helsinki public transportation single tickets to the trams and subways are paid by mobile; Finnish libraries and dentist offices etc send alerts to their customers via SMS. Singapore decided last year that all e-government initiatives will be enabled via mobile phone (and accessed by SMS). But innovative countries in mobile are all over - in Slovenia all vending machines, all taxis, all McDonald's restaurants etc accept payment by mobile. In South Africa you can have your full paycheck sent to you onto your mobile phone.
- The fixed internet is 13 years old, reaches 1.1 billion internet users generating an enormous amount of traffic on free sites, but the content industry on the fixed internet is worth $25 billion.
- The fixed internet derives its greatest paid content revenues from adult entertainment and gambling.
- The mobile internet is only 8 years old, reaches a potential of 2.7 billion users with mobile content generating $31 billion.
- the largest paid mobile content categories are music and social networking on mobile.
- The mobile data industry is not only more mature or "healthy."
Media migration to mobile
- sic industry clearly is migrating now to mobile
- music sold on mobile is 8 times larger than all music sold online including iTunes
- Videogaming is migrating to mobile (videogames already generate 50% more revenues than videogaming on the internet/broadband).
- Virtual societies, social networking, digital communities - is already twice the size on mobile as on fixed internet.
- Magazines, newspapers are migrating towards mobile.
- TV and radio will be on mobile.
- Advertising is discovering mobile. Hollywood movies see their future on the fourth screen (mobile) and now even the books publishing/printing industry is witnessing a move to mobile.
This is the Original Dove Evolution
This is the parody - Slob Evolution
Friday, June 15, 2007
Marvellous had been working closely with Isobar, part of Aegis, for around a year on The Sprite Yard, a mobile content platform and interactive community for The Coca-Cola Company. It launched in China earlier this year and will be introduced in the US next month.
The purchase by Aegis is further proof of how seriously digital agencies are starting to take mobile marketing and I dont think it will be long before Omnicom, WPP, Interpublic and Publicis making their acquisitions.
Earlier this year Microsoft bought Screentonic while AOL acquired mobile ad serving platform Third Screen Media.
100,000 people have the same name - Wang Tao.
Wednesday, June 13, 2007
Quite honestly, it’s time to set the record straight: it ain’t gonna work effectively. Sure, it would be great, but carriers, technology, and the public aren’t going to allow it, and here’s why:
In the end, who wants it anyway? Its never effective though I must admit that there are some exemptions. Its great when its part of an overall marketing mix strategy. Mobile Marketing has to provide marketing tools that engage the consumer and we want people who would like to receive these messages. Everything we do is opt-in. The last thing we want to do is spam your phone with Bluetooth blasts.
Tuesday, June 12, 2007
In this video, a Paris Hilton looks-like sings the funny lyrics about Paris’ prison ordeal (and other things she’s famous for) to the original “Stars Are Blind” tune by the A Simple Life star. The video is professionally done by people at oMovies.com, the lyrics is well written.
Not a bad Paris Hilton body double! What do you think guys?
This partnership is beneficial for Google as it will facilitate them to discuss future business partnership with many potential partners in China.
As for Sina, this partnership would strengthen their search offering after all their own search strategy hasnt been much of a success and Sina can refocus on its online advertising business, while enjoying an important share of search advertising revenue from Google’s Adwords/Adsense service, thus increasing Sina’s revenue and bottom line.
Looks like Google is finally getting somewhere in China. Google has been expanding its presence and investing in local tech start-ups, as part of its long term China strategy.
Taken from Bloomberg, China's trade surplus rose a bigger- than-estimated 73 percent in May from a year earlier, increasing pressure on the government to allow faster currency gains.The gap widened to $22.45 billion, the customs bureau said on its Web site.
The median estimate of 18 economists surveyed by Bloomberg News was for a $19.5 billion surplus. For the first five months, the surplus grew 84 percent to $85.72 billion.Surging exports spurred economic growth of 11.1 percent in the first quarter and drove foreign-exchange reserves to a record $1.2 trillion.
China is recording monthly growth in trade surplus and it looks like this is going to continue for a while and I dont expect this to slow down. I just wonder how big will China's national reserves be in 10 years from now. Probably they can own half the world and still have pocket change to spare.
Monday, June 11, 2007
I don’t know about you, but I used to love presentations. Always amazing how simple ideas can be turned into powerful propositions just with simple words and pictures. Its a great software and certainly helped me to think and present better. But these days, i think the standard of presentation had dropped tremendously since.
Don McMillan gives a short comedy sketch (in the video above) around powerpoint presentations and the common mistakes that people make.
Sunday, June 10, 2007
Lets travel down the memory lane and and check out what mobile phones were like then as i m sure many of you had little recollection of what it was. My 1st experience of a mobile phone was back in 1985 and I could recall it clearly being a Motorola. It was massive in size by current standard (almoast the size of a brick) but in 1985 it was a work of art and only the elite groups could have one. The price for a mobile phone then was about US$7,ooo and you can even have it insured just incase.
In 1985, you could buy a small flat or even a car with $7,000. In those days, many could only wished to have one. The call quality over the analog connection was poor as its almost close to walkie talkie quality and the call charges wasnt cheap too but the idea of mobility was just great.
It was a symbol of success for many to own one then. I m sure some of you must had seen back in the 80s, businessmen were carrying mobile phones with sizes ranging from bricks to briefcase everywhere they go. It was an amazing sight to see mobile phones the size of bricks spreading all over the meeting table and people yakking on top of their voice to make sure others could see them talking on the mobile. Even my dad had one in the 80s but he had opted for a mobile car phone as he didnt like the idea of carrying a 20 pound gorrila into his meeting. The phone was installed in his BMW and comes with a external speaker so that he could hear his phone ringing even if he is not in his car. Just to give you a picture of how loud the external speaker was, it was loud enough to draw every single person's attention within a 20 meter radius at least. (hahahah)
These days the design of mobile phones have to be small enough to fit into pockets or handbags. Not only that, it must also be small and pack with features like messaging, camera, audio and video players, organizers and god knows what will future design will come up with. But back then, it could only do voice call and the call quality in comparison to current standard is no where near crisp. Mobile technology had certainly advanced with credits going to Nokia, Motorola and Ericson who were the real pioneers who had made it a reality.
Hefty: Motorola DynaTAC 8000X (1982)
In 1973, Motorola showed off a prototype of the world's first portable cellular telephone. That phone, which measured more than a foot long, weighed almost 2 pounds, and cost $3995, ultimately became commercial available in 1983. Known as the Motorola DynaTAC 8000X, its battery could provide 1 hour of talk time, and its memory could store 30 phone numbers. It may not have been pretty, but it did let you talk while on the go--if you could lift it, that is.Heftier: Nokia Mobira Senator (1982)
It may look more like a boombox than a portable phone, but this boxy, bulky device was actually Nokia's first mobile (if you can call it that) phone. Introduced in 1982, the Nokia Mobira Senator was designed for use in cars. After all, you wouldn't want to use this phone while walking: It weighed about 21 pounds.Ahead of Its Time: Motorola StarTAC (1996)
Before the Motorola StarTAC was introduced in 1996, cell phones were more about function than fashion. But this tiny, lightweight phone ushered in the concept that style was just as important, ultimately paving the way for today's sleek-looking phones like the Motorola Razr. This 3.1-ounce clamshell-style phone, which could easily be clipped to a belt, was the smallest and lightest of its time. In fact, it was smaller and lighter than many of today's teeny-tiny cell phones.
DotComs Ran on These: Nokia 6160 (1998) or Nokia 8260 (2000)
In the late 1990s, Nokia's candybar-style cell phones were all the rage. Sporting a monochrome display, an external antenna, and a boxy, 5.2-inch tall frame, the Nokia 6160 was the company's best-selling handset of the 1990s. The somewhat sleeker Nokia 8260, introduced in 2000, added a colorful case and lost some of the 6160's bulk: it stood only about 4 inches tall and weighed 3.4 ounces, compared with almost 6 ounces for the 6160.
Early Smart Phone: Kyocera QCP6035 (2000)
If you're one of the many fans of the Palm OS-based Treo phone, you might want to thank Kyocera. The company's QCP6035 smart phone, which hit the retail market in early 2001 and cost between $400 and $500 (depending on the carrier), was the first Palm-based phone to be widely available to users. It included a measly 8MB of memory, and sported a bland monochrome display, but it paved the way for future products.
PDA to Phone: Handspring Treo 180 (2001)
Back when Palm and Handspring were still rivals, Handspring made waves with the Treo 180. More PDA than phone, the Treo 180 came in two versions: one with a QWERTY keyboard for typing (pictured), and another (the Treo 180g) that used Graffiti text input instead. Like the Kyocera QCP6035, it featured a monochrome screen, but boasted 16MB of memory.CrackBerry Phone: BlackBerry 5810 (2002)
Before the BlackBerry 5810 came along in early 2002, Research In Motion's devices were best known for their data capabilities: Push e-mail technology, Organizer features, and thumb keyboards. The 5810--the first BlackBerry to offer voice capabilities--changed that perception. This device added a GSM cell phone to the package, albeit one that required the use of a headset (it lacked both a speaker and a microphone).Photo Opp: Sanyo SCP-5300 (2002)
Today, most cell phones come with a built-in camera. But, just a few years ago, a camera phone was hard to come by. In 2002, Sanyo and Sprint debuted the Sanyo SCP-5300 PCS phone, which they claimed was the first mobile phone available in America with a built-in camera. (A camera phone from Sharp had been available in Japan for a few years.) At its highest resolution, it captured VGA (640 by 480) images--a far cry from today's 5-megapixel camera phones like the Nokia N95.Bad Buzz: Nokia N-Gage (2003)
Nokia's N-Gage also created plenty of buzz when it was launched in 2003, but, unfortunately, most of the buzz was bad. This combination cell phone/gaming device was supposed to lure gamers away from their portable devices. Instead, it earned scorn for its odd curved design, and the fact that you had to hold the phone on its side to place a call. Later versions (like the N-Gage QD, launched in 2004) fixed many of the problems with the original device. But for many, the damage was done.
Sleek: Motorola Razr v3 (2004)
Cell phones continued to get thinner and more stylish over the years, but it was the debut of the Motorola Razr v3 in 2004 that took design to another level. With its super-slim lines and sleek metallic look, the Razr quickly became the must-have accessory. Three years later, it remains one of the most popular handsets on the market (according to market data from The NPD Group, various versions of the Razr were 3 of the 4 best-selling handsets in 2006), and is one of the few phones offered by almost every major wireless carrier.
Out of Tune: Motorola Rokr (2005)
It promised to bring together the best of two worlds: Apple's excellent iTunes music player and Motorola's cell phone design expertise. The Motorola Rokr, released in September 2005, was the first music phone to incorporate Apple's music software. It allowed users to transfer songs purchased from iTunes to the phone for listening on the go. Unfortunately, users found song transfers to be painfully slow, and many were stymied by the 100-song limit imposed on their music collections. Still, this handset paved the way for today's music phones, including those (like the Motorola Slvr and Razr V3i) that support iTunes.
Coming Soon: Apple iPhone (2007)
After months of speculation and rumors, Apple confirmed the news in January: The company does indeed plan to launch a cell phone. The device, which is expected to be available from AT&T/Cingular in June, will feature an innovative design: it lacks a numeric keypad. Instead, it will feature a touch-sensitive screen. The iPhone will also reportedly include a 2-megapixel camera, the ability to sync your iTunes collection to the phone, and it will run Mac OS X. Whew. We can't wait to get a look at one.
Friday, June 8, 2007
Mobile Vector promises to aid mobile carriers target their advertising campaigns, assist content producers in deciding which distributors to work with, and boost the scope for competitive positioning and differentiation of the mobile media industry more generally.
Nielsen says that in the first quarter of 2007, more than 33 million people over the age of 12 used the mobile web and more than 8 million watched a video on their mobile phone (excluding their own, user generated content). Nielsen estimates that at least 25% of 18-34 year olds used their mobile phone to connect to the Internet in the first quarter of 2007, but that 46% of the mobile video audience is aged 35 plus and 46% is female.
Its an excellent initiative. The more reliable the metrics, the more likely advertisers are to put their hands into their pockets to buy media placements on mobile. The current mobile landscape requires such metrics to facilitate the advertisers and media buying companies to better understand who they are communicating with and how best to communicate with them.
Wednesday, June 6, 2007
(It's important to keep in mind that mobile marketing covers a range of disciplines and types of marketing including brand advertising and direct marketing but this hopefully at least gives a flavour of what is happening in this 'sector'.)
- Adoption of the mobile internet is speeding up and consumption of content is growing.
- The experience of using the internet to go online is getting more agreeable all the time due to better technology, including handset improvements.
- The 'walled garden' approach adopted by mobile operators is being consigned to the dustbin with the likes of T-Mobile and 3 signing deals with the big search engines.
- Fixed price 'all-you-can-eat' deals for mobile content are helping to drive content consumption.
- There is more leadership from bodies such as the Mobile Marketing Association.
- It is getting easier to pay for things by mobile, especially small-ticket items.
- The mobile internet is not yet mass market which means that brands / advertisers are only dipping their toes into this rather than committing serious budget. It's where 'internet marketing' was several years ago.
- In terms of handsets, the market is actually getting more fragmented which means that it is getting harder rather than easier to work towards a user experience which is satisfactory across the board.
- The fact that mobile marketing is not a discrete area of marketing means that there is no body with a mandate to oversee the various constituent parts. It can be hard to know where to go for best practice, advice etc.
- Mobile Search - there is a great opportunity for advertisers to get traction on mobile search engine listings as many brands haven't jumped on board yet. Duncan Jennings has done a great blog post on mobile search.
- Local search / listings ... phones with GPS. Huge potential.
- The mobile phone is a very personal device and a great opportunity to get personalised marketing messages across - if done properly.
- Acquisition and Retention....
- Branding and direct response....
- Flash Lite means that more designers and developers will get on board with mobile with something which is familiar.
- It continues to get more difficult for companies to provide a consistent experience across different browsers and the ever expanding variety of handsets and personal devices on the market.
- Abuse of mobile marketing damages the industry (i.e. consumers being ripped off and permission marketing principles being ignored). It could get worse if the offenders are not punished properly.
- From the point of view of the mobile operators, there are numerous threats which boil down to any disintermediation from the value chain, whether because of VOIP or the fact that consumers don't want their content.
Tuesday, June 5, 2007
2. Pitched zero (0) venture capitalists to fund it. Life is simple when you can launch a company with a credit-card level debt.
3. 7.5 weeks went by from the time I registered the domain truemors.com to the site going live. Life is also good because of open source and Word Press.
4. The total software development cost was $4,500. The guys at Electric Pulp did the work. Honestly, I wasn’t a believer in remote teams trying to work together on version 1 of a product, but Electric Pulp changed my mind.
5. The total cost of the legal fees was $4,824.14. I could have used my uncle the divorce lawyer and saved a few bucks, but that would have been short sighted if Truemors ever becomes worth something.
6. Paid LogoWorks $399 to design the logo. Of course, this was before HP bought the company. Not sure what it would charge now. :-)
7. Spent $1,115.05 registering domains. I could have used GoDaddy and done it a lot cheaper, but I was too stupid and lazy.
8. Registered 55 domains (for example, truemors.net, .de, .biz, truemours, etc, etc). I had no idea that one had to buy so many domains to truly “surround” the one you use.
9. In total, I spent $12,107.09 to launch Truemors. During the dotcom days, entrepreneurs had to raise $5 million to try stupid ideas. Now I’ve proven that you can do it for $12,107.09.
10. There are 1.5 full-time equivalent employees at Truemors. For me, it’s a labor of love.
11. TechCrunch wrote about Truemors 3 times: the leak, the leak with a screen shot, and the opening. I wish I could tell you I was so sly as to plan this. Michael Arrington thought he was sticking it to me. Don’t stop, Michael!
12. Much to my amazement, there were 261,214 page views on the first day.
13. Much to my amazement, there were 14,052 visitors on the first day.
14. Spent $0 on marketing to launch Truemors.
15. However, I did spend 24 years of schmoozing and “paying it forward” to get to the point where I could spend $0 to launch a company. Many bloggers got bent out of shape: “The only reason Truemors is getting so much coverage is that it’s Guy’s site.” To which my response is, “You have a firm grasp of the obvious.”
16. Because some people had nothing better to do, there were 405 posts on the first day.
17. A mere 3 hours went by before the site was hacked, and we had to shut it down temporarily. I was impressed. The hacker who did this might be the next Woz. Please contact me if you are.
18. A mere 36 hours went by before Yahoo! Small Business told us that we were inappropriate for this service because of our traffic.
19. Our monthly break-even point was $29.96 with Yahoo!
20. Because Yahoo! evicted us, our monthly break-even point quadrupled to $150. If you’re interested in buying a monthly sponsorship for $151, you’d make Truemors profitable. :-)
21. A mere 2 days went by before Truemors was called the “worst website ever” by the Inquirer.
22. Thank you God for the Inquirer because it caused 246,210 page views. Yes indeed, there’s no such thing as bad PR.
23. A week before we launched, if you typed “truemors” into Google, you would have gotten 150 hits.
24. Eleven days after the launch, “truemors” had 315,000 hits in Google. I can’t figure out how this can be, but I’m not arguing.
1. There’s really no such thing as bad PR.
2. $12,000 goes a very long way these days.
3. You can work with a team that is thousands of miles away.
4. Life is good for entrepreneurs these days.
In one segment Thursday, announcer Isnardo Bravo pledged that RCTV will continue to keep people informed in defense of free speech. Chávez refused to renew the channel's license, accusing it of inciting a failed coup in 2002 and violating various broadcast laws. The decision has been condemned by several foreign governments, press-freedom groups and international organizations.
YouTube may be your regular Online Video site but beyond this, the power of YouTube coupled with social networking had given a whole new meaning of global broadcast. Not only can RCTV broadcast within Venezuela but it has the ability through YouTube to keep people from the world over informed. This will certainly provide signal to many broadcasters from around the globe to relook into their overall broadcasting strategies. How about building your own Broadcast Network??