Wednesday, March 31, 2010

AdMob : iPhone and Android up but Symbian big time loser

AdMob has published its latest set of mobile advertising metrics, which show strong growth in smartphone ad requests on its network from iPhone and Android handsets. iPhone increased its share of smartphone requests from 33% last February to 50% this February. In the same time period, Android grew from 2% to 24%.

Symbian is the big loser; in February 2009 it accounted for 43% of AdMob's smartphone requests, but now it only takes 18%.

More generally, smartphones accounted for 48% of AdMob's worldwide traffic last month, up from 35% in February last year.

AdMob is getting plenty of ad requests from mobile internet devices though, including iPod touch, PSP and DSi. This category now accounts for 17% of the company's traffic.

The full February 2010 AdMob Metrics report can be read here.

Monday, March 29, 2010

Mobile Phone eating up everybody

Study shows that phone is eating fixed lines, MP3 players, cameras and calculators. Phone comparison website Rightmobilephone interviewed 1,054 mobile phone owners. It found 68 per cent of the respondents owned an MP3 player of some description, but of those, over half said they now used their mobile phone more for personal audio.

42% of the respondents did not own a digital camera and when Rightmobilephone asked them why, 79% said it was down to the fact they could use the camera on their mobile to take pictures. 2 in 3 said that the minimum standard of integrated camera they look for would be 5 megapixels or more.

91 per cent said they don’t own a traditional calculator, with four in five explaining it was because they used the calculator on their phone instead.

While 64 per cent had a landline, 92 per cent said they were more likely to use their mobile to make calls.

One in five of the respondents said that they only had a fixed line because it came with their entertainment bundle.

Only 13 per cent own a calendar, but over two thirds, 67 per cent, said they used their mobile handset to log important dates and appointments.

Finally, 1 in 4 people said they regularly use a map application on their mobile, such as Google maps, to navigate or find their way.

I m sure many of you are no longer carrying multiple devices and most of you are doubling your phones as camera, video cam, MP3 player, video player, calculator, internet browsing, etc. And one thing for certain, mobile phone is going to continue to eat up many other devices in the nearest future.

Friday, March 26, 2010

Online Advertising in China is on a growth rampage

Internet traffic monitoring firm CR-Nielsen has released its February 2010 report on the Chinese online display advertising market. According to the report, the Chinese online display ad market was worth RMB 1.13 bln in February, up 63.4% year-on-year.

Apparel overtook automobiles to become the top online advertising industry while automobiles and retail ranked second and third, with spending dropping in the latter two by 44.5% and 28.4% from January, respectively. Among the top ten online advertising industries, spending fell across the board with the exception of fashion, finance and fast-moving consumer goods (FMCG), which respectively grew by 9.6%, 6.8% and 8.7% from January.

Chinese online clothing retailer Vancl, Chinese B2C mail-order e-commerce site operator Mecoxlane, Shanghai-based fashion and Standard Chartered were the three largest online advertisers, spending approximately RMB 50.8 mln, 50 mln, and approximately 40 mln, respectively.

This is going to be an exciting year for online advertising as its expected that more money will be pouring into online as the total subscribers both online and mobile is at all time high and still growing month after month.

Thursday, March 25, 2010

2014 - China will have 957 million mobile internet user

eMarketer has published its latest report on mobile trends in the so-called BRIC countries - Brazil, Russia, India and China. The figures are mind boggling. The report claims that by 2014, there will be more than 200 million mobile subscribers in both Brazil and Russia, 853 million subscribers in India, and 1.3 billion subscribers in China, of whom 957 million will be mobile Internet users.

"Staggering as it may be to conceptualize, there will be more mobile Internet users in China in 2010 than the entire population of the US," writes report author Noah Elkin.

The report predicts that while these Chinese users won't pay as much for mobile content, they could be a big base for the mobile industry to make money from ads. In fact, Elkin predicts that China will generate $223.2 million of mobile advertising spending this year, rising to $699.9 million in 2012.

Source : eMarketer

Wednesday, March 24, 2010

China Mobile - Profits slowing down but still made $16.9 Billion

China Mobile, the world’s largest operator by subscribers announced a solid set of figures for full-year 2009, despite evidence that it is feeling the effects of increased competition and market saturation. The group recorded operating revenue of CNY452.1 billion (US$66.1 billion) for the year, a rise of almost 10 percent over 2008 and profit attributable to shareholders of CNY115.2 billion (US$16.9 billion).

Profit amounted to a 2.3 percent annual increase, a sharp decline on the 30 percent growth recorded a year earlier. The total customer base at the end of 2009 reached 522 million, of which 65.03 million were net additions.

Voice revenue is stable and value-added services such as its mobile music offering, which saw revenues exceeded CNY10 billion. Looking to the future, China Mobile believes the fast growing Mobile Internet and future integration of mobile payments into the financial system will create new revenue stream possibilities.

Tuesday, March 23, 2010

Ad spend for 2010

Infograph courtesy of Fast Company based on a report produced by Outsell Research recently. As expected, the only real growth is in Digital advertising, even mobile ad is heading south.

Monday, March 22, 2010

A Hip Palm TV Comercial

The new ad much more closely resemble Apple’s commercials that demonstrate how applications work on the phone, and have the tagline “Life Moves Fast. Don’t Miss a Thing.” In this ad, an actress (Tamara Hope) is able to multi-task by checking email, her calendar and checking out her location on a map as she walks down the street. Music in the background is by rapper Mos Def, whose beats are in rhythm with each touch of the device.

Friday, March 19, 2010

Facebook is the No 1 site in the US surpassing Google

Facebook is now the most popular site in the U.S., according to analytics firm Hitwise. In the week ending March 13, 2010, Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week.

Looking at the graph above, it’s clear that Facebook has seen a steady rise in traffic since last year. Traffic to Facebook increased 185 percent compared to the same week last year, whereas visits to Google increased only 9 percent. Alot of this traffic is coming from the social games ie, Zynga, etc. Farmville alone has more than 83 million registered players.

Thursday, March 18, 2010

Google Empire

Just how much Google products are powering your life, your work, your entertainment, your business, your communication, your internet, your everything. Google wants to know everything about you. I m quite sure every single person on planet earth would have some kind of relationship with Google via one of the services offered. Mind boggling aint?

Wednesday, March 17, 2010

A Powerful Activation campaign by Heineken

You will love this campaign. A really creative and powerful campaign getting so many people "caught." Check out the reaction of the caught victims and more importantly the results and outcome of the campaign, a true engaging experience.

Heineken ─░taly Activation from Kreatif360 on Vimeo.

Tuesday, March 16, 2010

A truly Interactive Movie

Last Call, is a German interactive horror film in which the main character calls a random audience member for help. Gizmodo reports.

Imagine being able to decide the outcome of the movie; imagine being able to play a role during the movie. In Last Call, the moviegoers will be able to do just that developed by 13th Street.

Audience members supply their cell numbers at the beginning of the screening and, at one point in the movie, one phone is selected to receive a call from the character on screen. Voice recognition software listens for the moviegoer's commands and the story unfolds based on their instructions.

Monday, March 15, 2010

What To Expect From The Next Nokia Phones

Symbian ^3 is coming, and all of its multitouch and multitasking loveliness has been demonstrated in a Nokia San Francisco press briefing.

David Rivas, Nokia's vice president, showed a demo of what users will expect from the revamped platform, due to make a debut on Nokia handsets in Q3.

Saturday, March 13, 2010

The Power of BMW S 1000R

The new BMW S 1000R is allegedly the most powerful liter bike in the world. If you dont believe it, check out the viral video made to stake that claim.

Friday, March 12, 2010

Target Ads to Audience by scanning their faces

A billboard that can identify the age and gender of passers-by, then offer custom advertising according to their demographic, is already up and running in Japan. NEC Japan has been testing the digital billboard technology in major shopping centers over the past year. The American arm of NEC is preparing to bring them to the U.S. this year.

The people watching billboards have had mixed reactions. Many allude to a scene in the film, Minority Report in which Tom Cruise’s character is scanned by ad generating billboards as he walks through a futuristic mall, pretty amazing isnt it....

Tuesday, March 9, 2010

Apple's iPad TVC at the Oscar 2010

The above was aired at the Oscars earlier. The first official iPad advert! What do you think?