Ogilvy developed a campaign for Dove called "Dove Evolution" that garnered "over half a billion downloads" worldwide. The campaign was such a hit that it even spurred a hilarious parody in the form of "Slob Evolution." As it turns out, Dove wasn't upset, but flattered by it. That seems to be the healthy attitude for a brand, don't you think?
This is the Original Dove Evolution
This is the parody - Slob Evolution