Taken from Reuters, Google China and Sina announced an important partnership for each other today. They will cooperate on search, news and advertising service. Sina has added Google search service into its website, which will direct Sina’s search traffic to Google.
This partnership is beneficial for Google as it will facilitate them to discuss future business partnership with many potential partners in China.
As for Sina, this partnership would strengthen their search offering after all their own search strategy hasnt been much of a success and Sina can refocus on its online advertising business, while enjoying an important share of search advertising revenue from Google’s Adwords/Adsense service, thus increasing Sina’s revenue and bottom line.
Looks like Google is finally getting somewhere in China. Google has been expanding its presence and investing in local tech start-ups, as part of its long term China strategy.