Thursday, April 12, 2007

Google Continues Search Engine Dominance

In a timely follow-up to Alex Iskold's thought-provoking piece on Google being The Ultimate Money Making Machine, Hitwise has released stats today that reinforce Google's dominance in the search engine market - at least in the USA, the leading market still. Hitwise says that Google accounted for 64 percent of all US searches in the four weeks ending March 31, 2007. Their main competitors were far behind: Yahoo! Search got 22%, MSN Search 9% and 3%. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 5 percent of U.S. searches. Note to Hitwise: check out Charles Knight's Top 100 Alt Search Engine list for a further 48 search engines (4 + 48 + 48) to add to your list ;-)

Here are the charts from Hitwise, with a bit of commentary below each...

This chart clearly shows Google is continuing to grow it's search market lead - up from 58% this time last year to 64% this year. MSN is the main loser in this, dropping from 13% to 9% over the past year. It's not impossible to think that Google may end up with an Internet Explorer-like dominance in search within a couple of years.

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