Guess what the latest survey of how the youth uses mobile phones, due to be released soon, shows that European youngsters will get their first phone around the age of 8, and will sink $28,000 into the device during their lifetime. Long life the mobile phone!
Today's young people are spending eight times more on telephony than music. Up to 20 per cent of their disposable income goes on communications and associated services, leading to a rapid decline in sales of CDs, chocolate, and cigarettes - for better or worse.
Of course, one can attribute that decline to music piracy and effective public health information, but lead author of the report Graham Brown says it's clear that mobile telephony is emptying pockets and wallets: "In 2007 they [youth between five and 24] will spend over $150bn on their mobile. That's up from nothing 10 years ago."
Few would argue that a generation of youth consuming fewer cigarettes and less chocolate isn't a good thing, as long as the mobile phones aren't melting their brains.