Friday, April 27, 2007

Advertising on Tissues

A terrific advertising medium as almost all people use tissues. The tissue sheets on the top could have some benign messages: bless you, get well. The mid-tier would promote nasal drops and cough syrup. The last few sheets could push life insurance. Call it progressive contextual advertising.

Of course, there's a company, AdPack, that already puts ad messages on tissues. Apparently, the medium is big in Japan and has its own wiki entry. Believe it or not, the advertising on tissues revenue per annum in Japan is in excess of US$1 billion.

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