In its report, Juniper examines how a fundamental shift in Internet usage patterns is shaping Mobile Web development, driving subscriber adoption and enacting structural changes within the industry. At the core of this evolution is the user as a creator and consumer of content (i.e. the prosumer), and the “social Web,” which encompasses a variety of social computing tools enabling users to develop detailed Web identities and create online communities.
"Combining the power of the social network map – namely: 'who I know, how I know and where I know' – with that of mobility, presents the greatest opportunity for revenue generation of any of the applications as defined within Juniper's Mobile Web 2.0 framework," according to Juniper analyst Ian Chard.
The phone is carried with us most of the time and contains a huge amount of personal data, making it a logical extension for the social network and a host of other collaborative Web 2.0 applications being mobilized.