According to a recent report from Juniper Research, the global market for Mobile Web 2.0 could be worth as much as $22.4 billion by 2013 (the projected figure is a little high for me), up from its current figure of $5.5 billion. This will come mainly from social networking/user-generated content, which is predicted to grow from $1.8 billion this year to $11.2 billion in 2013, while growth in mobile search and mobile IM will be more measured. Most of the money will come from service revenue, although mobile advertising will be significant. While the Far East, Western Europe and North America currently dominate the global market for these services, Juniper predicts they will be surpassed by developing regions over the forecast period.In its report, Juniper examines how a fundamental shift in Internet usage patterns is shaping Mobile Web development, driving subscriber adoption and enacting structural changes within the industry. At the core of this evolution is the user as a creator and consumer of content (i.e. the prosumer), and the “social Web,” which encompasses a variety of social computing tools enabling users to develop detailed Web identities and create online communities.
"Combining the power of the social network map – namely: 'who I know, how I know and where I know' – with that of mobility, presents the greatest opportunity for revenue generation of any of the applications as defined within Juniper's Mobile Web 2.0 framework," according to Juniper analyst Ian Chard.
The phone is carried with us most of the time and contains a huge amount of personal data, making it a logical extension for the social network and a host of other collaborative Web 2.0 applications being mobilized.
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