Advertising these days are all about engaging with your customers, and our favorite chewy Mentos had taken web interactivity to a new level with their latest microsite "Mentos Kiss Cam". Have a look at the site and its brilliantly executed. You will probably cringe when you see the kissing action but it's actually quite funny AND more importantly, the "technique" used to engage with the customers, to create some interaction is actually quite interesting. But you must see and try it !!! Use your webcam to kiss the girl (or the man) in the video.
Well done to their Ad guys who had conceptualised the whole idea.