Friday, September 12, 2008

Microsoft $300 million ad campaign, not sure whether the investment was well spent

The is the long-awaited $300 million ad campaign that Microsoft launched to counter Apple’s successful “I’m a Mac, I’m a PC” campaign aired during the Thursday night kickoff to the NFL season. If you havent seen it yet, check it out here.

Honestly, i dont get it. Here are two elderly men who were practically talking about discount shoes for almost 1 minute and it was not until when both of them got out of the shoe shop that the started talking about Microsoft. And, don’t forget the gratuitous subtitles for the Spanish-speaking onlookers. What’s that all about?

And for that Jerry Seinfeld gets $10 million! Thats easy money for him of course. I m disappointed with how the ad came out as i had expected more from Microsoft. If this was what they could do to counter the Apple's Mac vs PC campaign, they havent done enough. At least Apple’s commercials, which highlight Windows as old and stodgy compared to the young and hip Mac OS X, talk about computing and it hits the message hard and clear.

1 comment:

Vampire Rabbit said...

You expected more from Microsoft? LOL! They always fail except for at becoming a monopoly. :-D