The Google Team have made a swish little video demonstrating how it works. Have a watch of this to appreciate just how perfect is the mobile streetview experience. This is really the power of what mobile can do when you really in need of information when you are on the go. A simple search on google maps will give you the information required with direction and best of all some streetview shots that will give you an idea of where the location is. Perfect.... and i m sure location based mobile ads wil work perfectly in this respect.