Thursday, September 11, 2008

Google takes on App Store with Android Market

Google announced the pending launch of the Android Market, an App Store. The objective of the system is to ‘help end users find, purchase, download and install content using Google's expertise in infrastructure, search and relevance’.

Developers will be able to make their content available on an open service hosted by Google that features a feedback and rating system. Similar to YouTube, content can debut in the marketplace after only three steps: register as a merchant, upload and describe your content and publish it. It will also provide developers with a dashboard and analytics to help improve their offerings.

The first Android phones are planned to arrive later this year (presumably led by the HTC Dream, expected from T-Mobile USA this fall), Google expect the initial phone-based Android Market application to be a beta version that might only support distribution of free applications. A subsequent update will support premium content and features like versioning, multiple device profile support and analytics. There is currently no mention on how the revenue will be split.

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