Sony Ericsson is claiming the first ever advertising campaign shot entirely via a mobile phone camera with the new ad campaign for the Sony Ericsson C905 Cyber-shot phone.
The unique technique emphasizes the selling point of the C905 handset, its powerful camera. The phone’s camera is put to the test by letting a professional fashion photographer use it under professional lighting, models, hair and make-up.
Handset's cameras are getting so good that soon we may not even need a separate camera anymore. In fact i had already dumped my camera long time ago since having my N95. This new handset from Sony Ericsson is definitely raising the bar once again. It wont be for long when other handset manufacturers will retaliate with a much better camera phone.
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