This is a very innovative campaign from Zon Multimedia to promote a new cell phone network, where you take part in a virtual audition for an opera show and you use your cellphone to interact with a web page. The campaign begins by asking you to enter your name and phone number. Then a movie starts where the casting director explains you that you can be a star, you just have to answer your phone and sing.
A few seconds afterward, your phone actually starts to ring and when you answer, the director tells you that the casting has started and you must sing. You can then edit your voice with some cool effects in real time and send it to your friends.
Its a pretty cool interaction between a ‘normal’ website and the consumer and how mobile takes the engagement offline.