Mobile devices are often referred to as the "third screen" (the television and computer are screens one and two respectively). I came across this article today which looks at the increased usage of mobile phones to access the web. According to the TNS Media and Entertainment study, 76% of mobile users in the US, UK, France, Germany, Spain and Italy access the web via their devices.
Bob Greenberg of R/GA was quoted in the article:
"I always hear about the cellphone as being the 'third screen,' but I think about it as the first one. It's with me all the time."
I completely agree with Greenberg's point on a personal level, I've thought the same for some time now.
My screen order is:
Mobile (with me 95% of the time)
Laptop (using 50% of the time)
Television (Use 5% of the time)
What about you? What is your first screen??? I bet its very likely that your breakdown would be quite similar to mine.
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