Thursday, March 22, 2007

TV is still King of information in China but not for long

"Many surfers regard news on the internet as being more trustworthy. Six out of ten surfers in Shanghai consider the web to be the most helpful information source, while TV came first with only one out of ten people. Online media also achieves dominance in terms of being viewed as the most helpful source when making actual purchase decisions in Shanghai (30% for online versus 11% for TV).

In Chengdu, meanwhile, TV remains king, but this is probably because the penetration of computer ownership there lags behind Shanghai. However, the dominance of TV in Chengdu, and other second-tier cities, will be short-lived.

Already one-fifth of young adults in Chengdu rate the internet as their most preferred leisure activity, while TV captures the hearts of one-quarter. It is just a matter of time before the internet also dominates TV in most of China's second-tier cities.

And once it does, you will see change occurring like a revolution--in media, commerce and culture."

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