Here is a quote with a thought for today. Unilever USA's Director of Media and Entertaiment, Babs Rangaiah, said in Ad Age on March 7: "Marketers have to live digitally. If you've never sold anything on eBay, don't subscribe to RSS or write a blog, how are you to know how to market in these vehicles?"
Great quote! And I would add ..and use SMS daily, the most addictive communication vehicle in the world. A majority of the youth wake up at night because their friends send them SMS at night. Are you an addict or are you someone who thinks you don't need to join Generation-C?
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