Mobile advertising company AdMob has secured $15 million in a big second round of funding led by Accel Partners, with previous investor Sequoia Capital participating as well. Sequoia had reportedly invested about $4 million previously. The announcement will be made at CTIA next week. The funds will be used to develop news solutions to simplify the companies mobile advertising offering.AdMob claims to have served over 1.6 billion ads with more than 1200 publishers across 160 countries. It has also released some statistics concerning how advertisers are targeting their ads: 95.2 percent of AdMob ads leveraged geographic targeting; 63.2 percent of AdMob ads leveraged behavioral or demographic targeting; 20.2 percent of AdMob ads leveraged handset targeting by manufacturer; 9.1 percent of AdMob ads leveraged targeting based on device capabilities; 3.7 percent of AdMob ads were run-of-network ads running viewed in over 150 countries worldwide.
Other mobile ad start-ups include Ad Infuse, Enpocket, Millennial Media and Rhythm NewMedia. Google and Yahoo, the ad giants of Silicon Valley, serve ads alongside their mobile search ads, but have yet to roll out more general mobile ads.
Mobile advertising is certainly the next frontier of online advertising and we will be seeing more and more funding going into various kinds of mobile advertising companies around the world. Expect to hear similar funding news coming from China soon.
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