The French advertising holding company has acquired Phonevalley, a Paris-based mobile marketing firm, according to Forbes. The company, which has a presence in five European countries, where it develops SMS, MMS and banner mobile advertising campaigns, will become the mobile marketing arm of Publicis Group.Most of the top advertising groups had either acquired or started their own mobile marketing arm. This is a sign that mobile marketing is taking on ever greater importance to marketers the world over. Such deals will be expected to be common as more global brand owners and advertising agencies embrace mobile marketing.
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