![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioBX8hITZh2rC8CFXlfZX5eGKiYDpyJjACzUx6b7n4qc4Y42dGdhE9At1vlEtx9AWJ21Jw4LqaGmR9HKwrkEx_F37UXxnTx6SM7dJlCSR4EYjzr0gBeYLIWe3QNqkTiOCh9tAaFEi-TeS5/s400/09-09-2007+11_45+%E4%B8%8A%E5%8D%88.png)
In addition to his blog, Steve has written an ebook - styled in the cool and classic Apple look & feel that we've all come to expect - in which he outlines the five marketing secrets that have catapulted Apple to success.
Each one deserves to be read through in its entirety, but the summary is as follows:
- Don't Sell Products. People buy what other people have
- Never Be the First to Market. Make something good better
- Empower Early Adopters. Help your customers help you
- Make Your Message Memorable. Boil your idea down to its syrupy goodness
- Go One Step Further. Surprise and delight your customers
- Never Be the First to Market. Make something good better
- Empower Early Adopters. Help your customers help you
- Make Your Message Memorable. Boil your idea down to its syrupy goodness
- Go One Step Further. Surprise and delight your customers
Source : The Social Media Marketing Blog by Scott Monty