Monday, September 17, 2007

Nokia acquiring Enpocket

Nokia will be acquiring Enpocket, a Boston company that displays ads on cellphones, another step in the handset maker's push into software and services and the latest buyout in the mobile-marketing industry, though the price is not clear. Nokia is expected to complete the purchase of Enpocket in October.

By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket's platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.

The company was founded in 2001, and got $2 million last year from venture debt firm Leader Ventures. The 120-person company works with Sprint Nextel, Vodafone and Bharti Airtel of India, and has ad clients such as Hyundai and Pepsi.

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