Wednesday, September 19, 2007

Google launches Mobile Adsense

The search giant today announced it is expanding its widely used AdSense online network to allow affiliated website publishers to target ads at Internet users not just on PCs, but mobile phones, too.

Reuters is reporting that the move means site publishers can now start generating revenue when consumers view ads on their sites via mobile devices.

"Everything we have done in the PC area can be extended to mobile phones," Dilip Venkatachari, product management director for Google AdSense for mobile phones, tells Reusters. "The needs are similar."

Just as with the PC version of AdSense, mobile text ads run on an auction model. The system automatically reviews the content of publishers' mobile websites and delivers text ads that are relevant to the sites' audience and content. Publishers earn money whenever users click on the ads.

What wasn’t announced fully was if the program is different in any way than traditional Adsense. It would also be interesting to understand how Google is exactly defining mobile websites.

It'll be interesting to see how it all works out. It's hard to imagine people spending a lot of time clicking text links on their handsets, but then, it didn't seem like a strong opportunity in the PC world either. In general, I'm skeptical of extending ad models from one medium to the other - but if anyone can do it, it's Google.

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