1. Your blog represents you.
Your blog is speaking for you to folks who might not know anything about you. Is it saying the right thing? is it saying the same thing you would say if you met someone for the first time?
2. Your blog is serious business.
It has the power to completely sway someone’s opinion about you. It fulfills the needs of lurkers everywhere who Google you to see what kind of person you are. Show them your best. (if you’re looking for work this is extremely important)
3. You blog is an archive.
Your blog is an archive of your life that has its effects over time. What you write today will be there a year from now.
4. Your blog isn’t the only mirror of your life.
Folks are getting savvy to the places that people are building online. Your facebook account, MySpace account, LinkedIn profile, Flickr set…all of these represent you, too. Make sure not that they paint you in an unfailing light, but that they represent you accurately. The best defense is truthfulness…be sure to always be truthful about yourself and everything will fall into place.
5. Your blog is your unedited version of yourself.
Your blog is what you say when there is nobody standing over your shoulder telling you what to do. It demonstrates how you think outside the rules. It is one of the very few places where you have complete editorial control. Don’t take that for granted.
It’s OK that you don’t have a blog. But realize that you’re competing with many folks who do…and that’s only going to get harder over time. So, if you can, start one. Give it a try afterall its free and believe me, once you start, you would never be able to stop like me.