Friday, November 6, 2009
Pizza Hut's iPhone Mobile Commerce App generated $1 Million in new Revenue
More and more mobile apps are being created for the purposes of branding, increasing new customers and gaining new revenue stream. The Pizza Hut app for Apple’s iPhone and iPod touch has surpassed $1 million in new revenue having only been live for 3 months in the US!
The application uses iPhone and iPod touch features such as the multi-touch user interface and accelerometer with the goal of making the ordering process for each individual menu item a customized experience.
When ordering pizzas, users virtually build their own pizza by choosing a type of crust in the scroll wheel, pinching to select size and dragging-and-dropping toppings onto the pizza, all with visual confirmation.
Although Pizza Hut had a WAP enabled mobile site before launching the iPhone app, the level of growth on iPhone is explosive according to Bernard Acoca, senior director of digital marketing at Pizza Hut.