Google is paying over $750 million for mobile advertising firm AdMob, one of the Web giant's largest acquisitions to date after Double Click and YouTube, reports CNet.As AdMob itself has described, the volume and effectiveness of mobile advertising has been skyrocketing over the last several years as more advanced smartphones have caught on, making it easier to deliver more kinds of graphical and text-based advertising to phone-toting consumers.
AdMob said that the number of mobile ads it served had increased nearly 540% from September 2007, to 10.2 billion per month from 1.6 billion.
Congrats to the team at Admob.
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