AdMob kickstarts interactive video advertising on iPhone

AdMob, the mobile advertising child of Google announced that it’s supporting a new kind of iPhone ad — interactive video.

This is the first interactive video ad unit for iPhones, AdMob says. Mainly, the new feature allows application developers to run a video ad while the application is loading, the way video sometimes plays when you load a website. Advertisers can also introduce interactions into the video, such as the ability to tap a button to see more video or jump to a website.

AdMob’s network reaches more than 20 million iPhones and iPod Touches, the company says. The interactive video ads will start to run this week.