Monday, November 2, 2009
How big is Online Advertising in Asia?
The table above reveals the forecast expenditure on online advertising across each of the Southeast Asia markets. The study shows that the online advertising industry in the region is expected to grow more than 60% between 2008 and 2010, across all the included markets. Display advertising will continue to take the lion’s share of the online advertising pie although Search advertising is expected to close the gap in Singapore and Malaysia by 2010. Strong growth is also expected in Search Advertising, particularly between 2008 and 2009 and for the less mature online advertising markets such as Thailand, Indonesia, Philippines and Vietnam