Mobile messaging revenue across major markets will grow 15.7 percent in 2008 to $60.2 billion, up from $52 billion in 2007.
Asia/Pacific and Japan are the biggest consumers of mobile messaging. Gartner estimated that there were 1.5 trillion messages sent in 2007, and the number will grow to 1.7 trillion in 2008.
Gartner estimated that there were 189 billion mobile messages sent in 2007 in North America, and this is forecast to reach 301 billion in 2008.
Nick Ingelbrecht, Research Director of Gartner says sustaining growth over the next few years, carriers should look to social-networking applications to drive traffic, working where possible with popular established social-networking sites. Mobile search and advertising also offer attractive potential drivers for SMS traffic, although most carriers are poorly placed to support the end-to-end campaign management and reporting requirements of media buyers and advertisers but this is a small problem that i reckon carriers can work with experience mobile search and advertising solution providers to help them manage the mixing link.