As the popularity of SMSs continue to grow, Gartner forecasts 2.3 trillion messages will be sent across major markets worldwide in 2008, a 19.6 percent increase from the 2007 total of 1.9 trillion messages.Mobile messaging revenue across major markets will grow 15.7 percent in 2008 to $60.2 billion, up from $52 billion in 2007.
Asia/Pacific and Japan are the biggest consumers of mobile messaging. Gartner estimated that there were 1.5 trillion messages sent in 2007, and the number will grow to 1.7 trillion in 2008.
Gartner estimated that there were 189 billion mobile messages sent in 2007 in North America, and this is forecast to reach 301 billion in 2008.
Nick Ingelbrecht, Research Director of Gartner says sustaining growth over the next few years, carriers should look to social-networking applications to drive traffic, working where possible with popular established social-networking sites. Mobile search and advertising also offer attractive potential drivers for SMS traffic, although most carriers are poorly placed to support the end-to-end campaign management and reporting requirements of media buyers and advertisers but this is a small problem that i reckon carriers can work with experience mobile search and advertising solution providers to help them manage the mixing link.
3 comments:
WOW... IF TEXT MESSAGING IS GOING TO HAVE SUCH AN IMPACT ON ADVERTISING... LOOK AT WHAT ADCALLS IS DOING .. www.adcalls.com/overview.html.. TALK ABOUT TIMING!!!
The major players in advertising are sure showing major interest in text message advertising. It makes total sense due to the fact that text messaging is the most convenient communications ever created. Just like email, Mobile Advertising will have to be permission based to be effective. In conjuction with permission and special incentive ads it seems to be a win-win for everybody. Who wouldn't want say 20% discount at their favorite restaurant to arrive via text message just before dinner time?
AdCalls sure has come up with a unique idea to make this concept a reality!
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