A new version of Google Maps introduced this week includes a beta feature dubbed My Location that was designed to simulate the GPS experience on mobile phones and handheld devices that do not include GPS hardware, inclduding Apple's iPhone.
My Location feature takes information broadcast from mobile towers near non-GPS equipped mobile phones to approximate the device's current location on the map down to about 10 city blocks.
"It's not GPS, but it comes pretty close (approximately 1000m close, on average)," the Mountain View, Calif.-based search giant explained on its website. "We're still in beta, but we're excited to launch this feature and are constantly working to improve our coverage and accuracy."
The My Location feature is currently available for most web-enabled mobile phones, including Java, BlackBerry, Windows Mobile, and Nokia/Symbian devices. However, it is not yet compatible with Apple's iPhone.
For a more detailed explanation of My Location and a visual demonstration, please check out the video below.