Sweden's daily morning newspaper Dagens Nyheter said Wednesday it had launched the world's first "newspaper" telephone: a mobile phone offering the daily's subscribers direct and free access to its website. The AFP reports."DN subscribers can purchase the Nokia 6120 third generation phone on the paper's website, and by signing up for a 199-kronor (31-dollar, 21-euro) monthly call plan can freely surf the daily's website by simply hitting a special "DN" button.
"Many people (in Sweden) think it's complicated (to Internet surf on their mobile phones) and they don't know how much it costs," the paper's head of marketing Johan Othelius told DN. "Now we're removing that obstacle," he added.
Pretty good move for the Daily Newspaper company as I m sure they can monetize the traffic via mobile advertising and subscription they are charging monthly. Thats definitely thinking out of the box.
2 comments:
Newspapers are a format that I'd enjoy interruptive advertising in exchange for content. The Economist too!
Mobile Phone Newspaper - get news on m paper
After the grand success of E-paper now comes the M-paper.
M-paper technology gives the opportunity for content publishers as well as news carrier to offer daily newspaper on a mobile screen in their original format.
User can access their favorite newspaper content while on the move. It is not like the traditional SMS news alert, which offers only the headline of the story. It will contain the entire content of the news; it’s like the replication of newspaper pages which will allow one to get the same experience as reading the hard-copy edition
According to Eurostat there are more number of mobile phones than people, around 80% of the World’s population enjoys mobile phone. Mobile phones are often taken on trips abroad as they are good way of staying in touch and this mobile life style made the News Agency to introduce “mobile phone newspaper” i.e. m paper technology which delivers newspaper to mobile devices who want news on the move.
When the first mobile phone newspaper was launched it was currently free of charge but seeing the worldwide demand for this products and services Agencies made monthly subscription which is even cheaper than the newspaper.
Features of M-Paper-
M- Paper is unique it offers features like archives, search & saving news item.
m - Paper has the advantage of being interactive with photographs, matrimonial, entertainment, latest music albums and all contents available in the hard copy format.
It also offers regional content in different regions of the country.
Source: Pressmart and IMImobile provide the availability of mPaper.
Pressmart has many leading newspapers, providing branded content using its ePublishing products. By combining IMImobile's mobile data technology with Pressmart's epaper technology they deliver revolutionary products to the customers. Pressmart with IMImobile deliver exciting new mPaper solutions.
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