During his keynote address at the annual Nokia World conference, Nokia president and CEO Olli-Pekka Kallasvuo announced Nokia Comes With Music, a new program enabling consumers to have access to a year of unlimited free music downloads via mobile handsets bundled with its Ovi web services platform. And guess what, at the end of the 12-month cycle users may keep all the music they download even if they choose against continuing their premium subscription.
Comes With Music will initially launch with Universal Music Group International as Nokia had indicated that they are in the midst of negotiating with other major record labels.
Jupiter Research analyst Mark Mulligan said in a blog that the offering “puts Nokia exactly where they should be: at the forefront of innovation in the mobile music space.”
“Due to their scale and newly acquired aggressive Internet strategy, Nokia are in a unique position to turn the mobile music market on its head,” he wrote.