Friday, September 25, 2009

BusinessWeek - Top Global Brands

BusinessWeek's 2009 report on the 100 Best Global Brands is based on data collected during the 12 months ending June 30, 2009. Last year, IBM knocked Microsoft off of the second-place perch it held for years.

This year, the software giant managed to retain its bronze-medal position, despite dropping four percent from a brand value of $59,007 million to $56,647 million. This is the first year-on-year decline in Microsoft's public history. Apple, on the other hand, jumped four places, finally making it into the top 20 and increasing its brand value by 12 percent, from $13,724 million to $15,443 million.

The top 20 companies for 2009 are listed below. To see the full list, head over to BusinessWeek.
  1. Coca-Cola ($68,734 million)
  2. IBM ($60,211 million)
  3. Microsoft ($56,647 million)
  4. GE ($47,777 million)
  5. Nokia ($34,864 million)
  6. McDonald's ($32,275 million)
  7. Google ($31,980 million)
  8. Toyota ($31,330 million)
  9. Intel ($30,636 million)
  10. Disney ($28,447 million)
  11. Hewlett-Packard ($24,096 million)
  12. Mercedes-Benz ($23,867 million)
  13. Gillette ($22,841 million)
  14. Cisco ($22,030 million)
  15. BMW ($21,671 million)
  16. Louis Vuitton ($21,120 million)
  17. Marlboro ($19,010 million)
  18. Honda ($17,803 million)
  19. Samsung ($17,518 million)
  20. Apple ($15,443 million)

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