This year, the software giant managed to retain its bronze-medal position, despite dropping four percent from a brand value of $59,007 million to $56,647 million. This is the first year-on-year decline in Microsoft's public history. Apple, on the other hand, jumped four places, finally making it into the top 20 and increasing its brand value by 12 percent, from $13,724 million to $15,443 million.
The top 20 companies for 2009 are listed below. To see the full list, head over to BusinessWeek.
- Coca-Cola ($68,734 million)
- IBM ($60,211 million)
- Microsoft ($56,647 million)
- GE ($47,777 million)
- Nokia ($34,864 million)
- McDonald's ($32,275 million)
- Google ($31,980 million)
- Toyota ($31,330 million)
- Intel ($30,636 million)
- Disney ($28,447 million)
- Hewlett-Packard ($24,096 million)
- Mercedes-Benz ($23,867 million)
- Gillette ($22,841 million)
- Cisco ($22,030 million)
- BMW ($21,671 million)
- Louis Vuitton ($21,120 million)
- Marlboro ($19,010 million)
- Honda ($17,803 million)
- Samsung ($17,518 million)
- Apple ($15,443 million)
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