Monday, October 27, 2008
Nokia's Product Placement in Britney Spears’ Womanizer
Nokia has scored the ultimate product placement for its Nokia 5800 XpressMusic touch-phone in Womanizer, the highly anticipated new music video from Superstar Britney Spears.
Featuring Britney Spears in many disguises, one of which is naked in a sauna room, Womanizer prominently incorporates the Nokia phone twice into the plot of the music video.
Nokia seems determined to take on the iPhone, and it doesn’t get any bigger than the highly celebrated Britney Spears comeback to push its first ever touch-phone.