Backed by Middle East giant Orascom Telecom, Globalive plans to launch services in the second half of next year and is targeting 1.5 million subscribers in the first three years. The move to a mobile advertising-based business model is the latest effort by the operator to position itself as a consumer-focused mobile company, following the launch of an online 'soapbox' forum last month which will gather consumers' opinions about what they seek in a mobile provider.
Its great news for the mobile ad industry to see Operators like Globalive and Blyk taking their chance with such business model. There isnt a real success story yet but Blyk certainly are making good progress and while i doubt that complete ad supported advertising business model will work for the mobile operator business, I do believe that there is model for partial support as I m pretty sure they are segments of subscribers who are willing to pay for less for looking at ads revelant to them.
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