![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia02RMNHVKJvm1bOqS3JDjjv_JnP_wjeaFJS_LXTrNidq-yrLBJBdxp9W_nEtWXTyVbiBGLJsKXzm4tU9OW9WNOEej3nC_6WySMR9BqDEaMbYrvGVNBuehyVP9gJt8dblum4QloT46-Tg/s400/sms_0.jpg)
It is pretty simple and absolutely brilliant execution : To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo created an incomplete ad. The ad showed a semi naked girl in a sexy position with half the picture concealed.
To reveal the blank spaces, users are requested to input "AXE" to a specific shortcode after 9pm.
1 comment:
nice info
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