With its launch of the Real Racing GTI App for the 2010 VW GTI, Volkswagen is the first automaker to launch a car in the Apple App Store. The game is free to download, and features tie-ins to Twitter so that gamers can upload screenshots of their progress to their followers.
What’s more, playing the Real Racing GTI App could get you an actual 2010 VW GTI for free. Volkswagen has launched a contest to go along with the iPhone and iPod Touch game; one limited-edition fully-customized 2010 GTI will be given away each week to the top user.
Brilliant mobile marketing execution.