Friday, July 4, 2008

Texting remains the most important feature for consumers

Almost three quarters of mobile phone users cite text messaging capabilities as the most important feature when purchasing a new handset, according to a consumer survey conducted by mobile solutions provider Access Systems Americas and independent research firm Amplitude Research.

Given a list of 19 different mobile features and services, 73 percent of consumers cited texting as the most critical data component, cameras were second with 67 percent, followed by mobile email (63 percent) and web access (61 percent).

Music (34 percent) and video (33 percent) also featured prominently in the poll. Conversely, only 0.5 percent of consumers said battery life plays a role in their phone purchase, with voice activation earning just 0.33 percent.

The Access survey also reports that 39 percent of respondents have added new applications to their handsets, with just over 21 percent adding six or more new apps. Forty-two percent of respondents cited stock tracking applications as the most necessary, followed by sports teams/game trackers (36.6 percent), business applications (10.3 percent), productivity apps (7.5 percent) and utilities (4.8 percent).

Almost 40 percent of respondents said they use their cell phone for "alerts," e.g. traffic, weather and stock market updates. Nearly 30 percent of respondents said they use their phone for banking transactions or to check account balances.

No comments: