Friday, August 10, 2007

5 billion Mobile Impressions served

Largest by impression mobile advertising marketplace AdMob has revealed that it has served more than 5 billion targeted mobile ads since its launch in December 2006. The 5 billionth ad served was on 1 August for Electronic Arts’ ‘NCAA Football’ game.

The AdMob Marketplace has grown, the company says, with the addition of new mobile websites and new advertisers and the organic growth in usage of the mobile Internet. AdMob adds that it served over 1 billion ads in July alone.

The company says the top markets by ads served are the US (45% of all impressions), followed by South Africa, the UK, India, Germany, Australia, and Israel. The top handsets used to access the ads are Nokia (33%), Motorola (14%), Samsung (12%), Sony Ericsson (12%), and Sanyo (5%).

“AdMob’s growth is a testament to the growth of the mobile Internet and proof that advertising business models are viable in mobile,” says AdMob CEO Omar Hamoui. Well done to the team at Admob and its a sign of approval that mobile advertising is definitely heading for big time sooner that expected. 1 billion ads in one month is a great testament and I m certain that they will achieve the next billion in lesser time.

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