The whitepaper outlines the opportunities available to mobile publishers and developers to monetize their inventory worldwide. It explores how different mobile fill rates can be expected from mobile ad networks and what types of pricing tiers there are for mobile inventory. It also explains how ad revenue optimization works, and helps to realize the true potential of mobile inventory.
Publishers of mobile websites and developers of cool mobile apps face the growing challenge of matching their expanding global popularity with the daunting task of filling their ad inventory associated with those very services, says Smaato. The company is capitalizing on the provision of global mobile ad optimization using its SOMA platform.