Thursday, July 23, 2009

Asian markets lead in mobile advertising

Indonesia and India continue to lead globally in its adoption of mobile advertising, while demand across the board has increased 80% in the past year, a survey has shown. The quarterly Global Mobile Advertising Index from mobile ad firm BuzzCity reveals that while mobile advertising activity slowed in Q2, growth remains strong across the 200 markets canvassed.

BuzzCity tracks the growth of the network and, by extension, the growth of off-portal mobile internet use on more than 2,000 publisher sites globally.

During Q2, the BuzzCity mobile advertising network delivered 7.5 billion paid advertising banners, a year-over-year increase of nearly 80% across the network. The numbers however represent a decline of 10% compared to the previous quarter. The slump was due to 600 million fewer impressions on the network in BuzzCity’s largest market, Indonesia.

India continued its growth trend, topping 1 billion banners in the last quarter, while the UK climbed four slots to rank fifth. The US ranked third with 487 million paid advertising banners but was down by 8% on the previous quarter.

Fast movers include Saudi Arabia - which experienced 63% growth on the last quarter, jumping ten spots to number nine - and Kenya, which ranked 10th with 15% growth.

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