Velti will integrate Ad Infuse's management team and customer base, with Ad Infuse CEO Brian Cowley assuming the position of general manager at Velti North America. The integrated company will comprise more than 400 people across operations in the U.S., Europe, China, India and the Middle East. Customers include Microsoft, Disney, Unilever, Orange, MasterCard and CBS.
Velti can now do pretty much anything now. Integrated display, search and SMS advertising campaigns, run across both Europe and the US, with advanced metrics covering all continents. Velti provide end-to-end campaign management as well, from inception and creation through to delivery and measurement. I m sure with this acquisition Velti can now claim to be the largest mobile marketing company in the world.