According to a Japanese daily Yomiuri Shimbun recently, Nokia plans to launch a mobile phone service in Japan next spring. Nokia is expected to use lines owned by Japan's biggest mobile phone carrier, NTT Docomo, under an arrangement called mobile virtual network operator, the paper said.According to Yomiuri, Nokia will first offer the service with high-end models like the N96 to establish a strong brand.
With 1% market share in Japan and a competitive Japanese market, I m not sure what is Nokia strategy behind becoming a MVNO. I m sure the intent is to sell handsets and capturing a bigger market share but do you need to become a provider to sell more handsets? With so many MVNO faltering every where in the world, Nokia is certainly diving into an area with much complexities.
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