Friday, December 26, 2008

Internet Overtakes Newspapers as News Source for the 1st time

The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as a main source for national and international news. Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. 

For the first time in a Pew survey, more people say they rely mostly on the internet for news than cite newspapers (35%). Television continues to be cited most frequently as a main source for national and international news, at 70% but I m sure this is not going to be the case for a long time.

For young people, however, the internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the internet (68% vs. 34%).

The percentage of people younger than 30 citing television as a main news source has declined from 68% in September 2007 to 59% currently. This mirrors a trend seen earlier this year in campaign news consumption. 

As mobile devices become data-enabled, more and more people will be accessing news from their mobile terminals and soon we will reach a point where almost all news are consumed online. Its really not too far away from where we are now. I have for a long time not made any purchases on newspapers and its only a matter of time where i will soon get quality live streaming of mainstream news on my mobile. 

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