Tuesday, November 29, 2011

Admob dominates Android ad space

89% of ad-enabled Android apps use its SDK. App search firm Xyologic says half of the top 1000 downloaded Android apps in October have had an SDK from a mobile ad or network.

The study also found that 22% of the top 1000 downloaded apps on Android in October have two or more mobile ad network SDKs. And it revealed that, even after all these years, the original mobile ad network AdMob is still way ahead of the other big networks.

Its 89% share dwarfs Millennial Media at 34%, Inmobi at 22%, AdWhirl by Admob at 19% and Mobclix at 15%. The remaining 15% include AdMarvel, Smaato, Burstly, Mopub, Nexage, Fiksu, and Jumptap who each make up less than 3% each of the overall market share. However, together, apps with their SDKs apps represent 26% of all downloads in October among the top downloaded apps with mobile advertising.

1 comment:

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