Wednesday, April 6, 2011

comScore: Android accounts for 33% of US smartphones market

Google's Android OS continues to go from strength to strength in the US, with a third of smartphone owners now having an Android handset according to comScore's latest stats.

Android's share of US smartphone owners climbed from 26% in November 2010 to 33% in February 2011, overtaking BlackBerry, which fell from 33.5% to 28.9% in the same period. Apple's iOS is holding its own, with a 25.2% share in February 2011.

Microsoft's Windows Mobile and Windows Phone combined share fell from 9% to 7.7% in the same period, while webOS' share declined from 3.9% to 2.8%. Overall, 69.5 million Americans now own smartphones, according to comScore's MobiLens data.

The growth in smartphones continues to affect content usage among US mobile users as a whole. 36.6% of all US mobile subscribers used downloaded apps in February - up from 33.4% in November. 24.6% played games (up from 22.6%) and 26.8% used social networking services from their phones (up from 23.5%).

Overall market share by handset maker in the US with Samsung in the lead taking a 24.8% share of all US mobile subscribers in February, followed by LG (20.9%), Motorola (16.1%), Research In Motion (8.6%) and Apple (7.5%).

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