Mobile & Attitudes - a Mobile Web User Typology from MRM Worldwide Deutschland on Vimeo.
Mobile online usage is growing rapidly but attention has been focused on devices, networks and operating systems instead of the users. Find out who is spending time in the mobile internet and how different user groups are using the mobile online services.
MRM Worldwide Frankfurt conducted a new mobile Internet user types study in partnership
with the Technical University of Darmstadt, Germany. The study sheds a new and detailed light
on current mobile phone Internet usage patterns beyond brand ownership (of their mobile
phone) or plain socio-demographic. Interesting comparison and well crafted information on mobile for both UK and Germany.
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