iPhone app lets consumers 'try on' real watches

Canadian Nuevo Watches offers consumers to "try on" its range of watches by downloading an iPhone app. Compatible with the iPhone and the 4th generation iPod touch, the Nuevo app from Monokromik lets users try on and select watches in the Neuvo watch collection without physically touching them.

The free app is available for download from the iTunes store; it requires iOS 3.1.3 or later. Once it's downloaded, users can virtually try on any of Montreal-based Nuevo's four CAD 45 watches, which come in black, bronze, gold or silver. The watches are only sold online, which makes the app especially useful.