Use your mobile phone to hunt for food at McDonalds

Advertising agency DDB Stockholm has created this interactive McDonald’s billboard game where you hunt for treats. The billboard game has the viewer attempting to capture an image of McDonald’s menu items with their camera phones. If the viewer manages to successfully take a picture of it, they only need to present the photo to the nearest McDonald’s (where the billboard will direct them to) to claim their prize.

This is pretty neat idea, as I can imagine tons of people in front this billboard waiting for their chance to catch a picture. Really good publicity!! Not too sure about those old Nokia camera phones with poor response...hehe..