Google is in the midst of overhauling its Android Market into a more expansive online content marketplace with books, movies and apps--thereby putting it more in line with Apple's iTunes and App Store.
Google Play integrates the features of Android Market, Google Music and the Google eBookstore into a single, cloud-based ecosystem.
All previously purchased content will be available through Google Play by accessing a user's Google account. Your videos, books and music apps will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps.
Google Play also touts the ability to store up to 20,000 songs for free in the cloud, to then listen to via PC, desktop, tablet or mobile device. All content purchased through Google Play is cloud-based, allowing users access to music, movies, apps and e-books on-the-go.
While numerous studies have shown Android to be the dominant operating system among smartphone users, Google's Android Market app storefront has not experienced the same level of success. Last year, mobile analytics firm Distimo reported that revenues generated via Apple's App Store for iPhone exceed Google's Android Market by a 4-to-1 margin. I m certain Google Play will provide some competition to Apple.